Helping innovative startups scale through strategic brand and marketing consulting in return for minority equity. Unlike traditional VCs who write checks and wait, I roll up my sleeves to build your brand and drive growth alongside you.


About Jack Willoughby

Jack Willoughby brings nearly a decade of marketing expertise, from early-stage start-ups to businesses with annual turnovers of £10m, across the health, fitness, fashion, e-commerce, and creative industries. With an MSc in Marketing and experience leading marketing both in-house and as an independent consultant, Jack has:

  • Led marketing for a streetwear brand from startup to £1M revenue

  • Serves as Head of Brands & Marketing for a workwear company approaching £10M turnover

  • Founded PulseFit Marketing, the UK's premier fitness branding agency

  • Generated over £20 million in measurable revenue for clients across multiple industries

Partnership Requirements

✅ £50K+ annual revenue OR startup with budget

✅ Committed founding team with growth vision

✅ Coachable leadership open to strategic guidance

✅ Clear market opportunity with scalable business model

✅ 12-24 month partnership timeline minimum

Not Right If You:

  • Need immediate cash investment over marketing expertise

  • Prefer traditional consultant relationships without equity partnerships

  • Aren't willing to commit to strategic marketing implementation