Helping innovative startups scale through strategic brand and marketing consulting in return for minority equity. Unlike traditional VCs who write checks and wait, I roll up my sleeves to build your brand and drive growth alongside you.


About Jack

Jack Willoughby brings over a decade of marketing expertise to early-stage startups in health, fashion, e-commerce, and creative industries. With an MSc in Marketing from the University of Exeter and membership in the Chartered Institute of Marketing, Jack has:

  • Led marketing for a streetwear brand from startup to £1M revenue

  • Serves as Head of Brands & Marketing for a workwear company approaching £10M turnover

  • Founded PulseFit Marketing, the UK's premier fitness branding agency

  • Generated over £20 million in measurable revenue for clients across multiple industries

What Makes This Different

Traditional consultants: Charge £2,000+ per day upfront, deliver recommendations, then leave.

Venture capitalists: Provide capital but limited hands-on marketing expertise.

Jack Willoughby Ventures: Marketing consulting in exchange for minority equity—aligned incentives, proven results.

How It Works

  1. Strategy Call: We discuss your vision, challenges, and growth goals

  2. Partnership Structure: Define equity arrangement and marketing scope .

  3. Hands-On Execution: I become your marketing partner, not just an advisor

Perfect For Startups Who:

  • Need experienced marketing leadership but lack the budget for senior hires

  • Want a partner invested in long-term success, not just quick wins

  • Operate in health, fashion, e-commerce, or creative industries

  • Seek proven strategies from someone who's scaled multiple businesses

Not Right If You:

  • Need immediate cash investment over marketing expertise

  • Prefer traditional consultant relationships without equity partnerships

  • Aren't willing to commit to strategic marketing implementation